CarBox — Full social media strategy
Complete social media strategy for a company in the automotive industry — a specific niche, a clearly defined audience, and direct communication that sells.
CarBox
A complete strategy from zero
About the project
CarBox is a company that sells auto parts, trailers, and tires. A specific niche with a clearly defined audience that demands direct, sales-driven communication — without unnecessary marketing jargon.
What I did
1. Strategy
A complete social media presence strategy from scratch — defining the target audience, tone of voice, posting frequency, and content types.
2. Content creation
Content tailored to an audience looking for concrete information — product showcases, specifications, promotions, and maintenance tips.
3. Profile management
Regular posting, responding to inquiries, and building a social media presence in a niche where it’s not the norm.
4. Direct communication
Tone of voice adapted to the target audience — simple, clear, and concrete. No fluff, just what the customer needs to know.
Result
An active social media presence in a specific niche with growing engagement and direct product inquiries.
Tools used
- Canva
- Meta Business Suite